Feb 16, 2010

Changing behavior -- the fun way

One of the recurring challenges throughout our investigation of obstacles and barriers to achieving sustainability, is the ability to change human behavior.

My friend Bob Czerny sent me the link to an interesting Swedish website sponsored by Volkswagen. Called the fun theory.com, it is “dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better.” The site recently organized a contest to identify creative and fun ways to change people's behavior for a better world.

The result is a highly creative collection of videos and ideas where, through a system of simple fun rewards or incentives like sound effects, consumers are drawn to the preferred behavior pattern.

Here are some of the more intriguing ideas:

Encourage people to use (piano) stairs instead of escalators

Throw garbage into garbage cans

Place glass bottles into green recycling bins or “bottle banks”.


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